Clif Bar & Company Announces $1 Million Endowment for Organic Agricultural Research with University of Wisconsin-Madison

[June 16, 2022]

Right now, Clif Bar & Company introduced University of Wisconsin-Madison as the receiver of a $1 million endowment to support the improvement of natural and organic agriculture by devoted study and outreach systems. As the premier funder of private natural analysis in the US, this financial investment is portion of Clif Bar’s commitment to produce endowed chairs at land-grant universities and is the 2nd to be awarded to College of Wisconsin. Considering the fact that 2003, Clif Bar has bought a lot more than 1 billion pounds of organic substances. These days, a lot more than 80% of all elements in Clif Bar items are natural and organic or accredited sustainable.

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“Clif Bar has been fully commited to investing in organic for approximately 20 yrs since we recognize the positive aspects for folks, communities and the planet,” explained Sarah Beaubien, Senior Director of Sustainability Impression at Clif Bar & Business. “With agricultural analysis acquiring fewer than just one % of general public funding, this endowment system is intended to fund the greatest and brightest minds to assist travel the organics industry ahead and fulfill te rising consumer desire for natural and organic foodstuff.”

The endowment leverages a “Morgridge Match” prospect at the college, doubling the reward to $2 million. In tumble 2014, UW-Madison alumni John and Tashia Morgridge promised $100 million to match new gifts toward endowed professorships at the college.

The new endowment will guidance the main-edge operate of Dr. Erin Silva, a renowned expert in natural agriculture at the university’s School of Agricultural and Lifetime Sciences. Dr. Silva’s investigate and outreach initiatives focus on improving organic and natural and sustainable cropping units, with a exclusive emphasis on organic no-until creation and protect crops. She also directs the university’s Organic Grain Useful resource and Details Network (OGRAIN), a detailed method to provide instructional assist to new, transitioning, and expert natural and organic grain farmers. This financial commitment will enable for the development and prolonged-term assistance of a multi-condition community of scientists to guidebook organic farmers in starting to be effective suppliers of top quality food stuff-quality natural tiny grains and seeds, and leaders of thriving rural communities.

“General public/private collaborations are important to generate innovation in agriculture. Funding from Clif Bar supplies the flexibility for a gifted, resourceful professor like Dr. Silva to extend her perform to greater audiences,” said UW-Madison CALS Dean Kate VandenBosch. “This generous reward will let Erin to boost the amount of farmers she performs with and expand the amount of current pupils who can learn much more deeply about organic agriculture.”

In 2015, Clif Bar awarded the initial endowment to University of Wisconsin-Madison focused on natural corn breeding. Since then, the organization has awarded endowments to assistance natural grain breeding exploration at Washington Point out University (2018) and aided establish the College of California Organic Agriculture Institute (2019).

About Clif Bar & Firm

For approximately 30 a long time, Clif Bar & Firm has crafted healthy and natural and organic foods for CLIF®, CLIF Kid®, and LUNA® brands. Family members- and employee-owned, Clif Bar is dedicated to sustaining its folks, community, planet, models, and business enterprise. For much more info, make sure you visit www.clifbar.com, check us out on Facebook, Instagram, Twitter, and YouTube.

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